The architects and urban planners Hirner and Riehl won the competition announced by the city in 2000 for the redevelopment of Maximilianstraße into a pedestrian zone. Since the redevelopment was completed in 2011, the kilometre-long promenade is structured through umbrellas, fountains, red bratwurst stalls, city parquet and tree canopies into a varied sequence of squares.
A water channel, interrupted by water play areas, connects the different zones – significantly as a blue glowing ribbon in the evening.
Not only was individual car traffic banished from the city centre, but also the inefficient, light-smog-generating spherical lamps. Instead, light columns with a simple design were used. Additional spotlight modules were incorporated here to subtly illuminate the characteristic coloured facades and thus define the urban space. Care was taken to avoid glare disturbing neighbouring residential areas.
The lighting concept for the pedestrian zone was developed as part of the lighting masterplan for Bayreuth city centre drawn up by DAY & LIGHT. In line with this masterplan, the adjacent Opernstraße and the Bayreuth City Church illuminated.